SBD/14/Sports Media

READ ALL ABOUT THIS YEAR'S PACER-MAKER: BIRD TO SELL STORY

          Larry Bird "is selling the story of his first season as
     a head coach," according to Michael Shain of the N.Y. POST. 
     Bird began "quietly circulating a proposal for the book, to
     be called 'Full Court Press,' late last week."  Bird's
     agent, Frank Weimann of the Literary Group, said Bird could
     get a $750,000 advance.  The book is to be co-written by
     Mark Shaw and golf observer Pete Dye.  The book will be
     written over the course of the upcoming season and likely
     hit stores in the fall of '98 (N.Y. POST, 10/12).

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