SBD/14/Sponsorships Advertising Marketing

MLB EXPANDING THE COLOR BARRIER OF TRADITIONAL UNIFORMS

          Looking to "peddle more gear," MLB is licensing a new
     line of official hats, jerseys and jackets -- and allowing
     changes in the traditional color lineup, according to Bounds
     & Fatsis of the WALL STREET JOURNAL.  The "exotic" colors
     include baby blue, electric orange and lime green.  Bounds &
     Fatsis wrote that some of the logos and hues of the 30 MLB
     teams "are mixed and matched with those of their arch-
     rivals."  For example, a Yankees hat comes in a Red Sox
     "red," while an Indians jersey can be found in "bright
     orange," the color of the Orioles.  The effort "began" when
     Spike Lee requested a Yankee cap in different colors and New
     Era complied.  On the sales front, Champs Sports "has almost
     sold out" of Indians apparel in all colors at one Cleveland
     store and Yankee shirts in lime green and baby blue are a
     "favorite" (WALL STREET JOURNAL, 10/13).

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