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MLB EXPANDING THE COLOR BARRIER OF TRADITIONAL UNIFORMS
Published October 14, 1997
Looking to "peddle more gear," MLB is licensing a new line of official hats, jerseys and jackets -- and allowing changes in the traditional color lineup, according to Bounds & Fatsis of the WALL STREET JOURNAL. The "exotic" colors include baby blue, electric orange and lime green. Bounds & Fatsis wrote that some of the logos and hues of the 30 MLB teams "are mixed and matched with those of their arch- rivals." For example, a Yankees hat comes in a Red Sox "red," while an Indians jersey can be found in "bright orange," the color of the Orioles. The effort "began" when Spike Lee requested a Yankee cap in different colors and New Era complied. On the sales front, Champs Sports "has almost sold out" of Indians apparel in all colors at one Cleveland store and Yankee shirts in lime green and baby blue are a "favorite" (WALL STREET JOURNAL, 10/13).