Logo Athletic "is on the verge of inking" IN Univ.
Coach Bobby Knight to a four-year "low to mid six-figure per
year" deal, according to Terry Lefton of BRANDWEEK. Under
the "pending deal," Knight will move from Starter, which he
has worn the past four years, to Logo Athletic. Logo
Athletic is expected to use Knight for appearances and in TV
ads with other top endorsers, including Troy Aikman, but
"probably not before next fall" (BRANDWEEK, 10/13 issue).
MUNCHIES: BRANDWEEK's Lefton also reports that Nabisco
has signed a five-year, $10M sponsorship deal with the NCAA,
making it the "official snack food for NCAA Championships."
Nabisco receives cookie and salty snack food exclusivity, a
media presence and participation in Host Communications' new
NCAA Final Four Fan Fest (BRANDWEEK, 10/13 issue)....Though
"eschewing an NFL re-up this year," Frito-Lay will use Super
Bowl XXXII for a $10M intro of Lay's Deli Style chips, part
of the company's $60M-plus "ad warchest" for three new chip
launches through '98 (BRANDWEEK, 10/13 issue).
