SBD/10/Franchises

CAVS LOOKS TO ADD A LITTLE KEMP TO THE MARKETING MIX

          Newly acquired Shawn Kemp has become the "centerpiece"
     of the Cavaliers' efforts to "revive fans' flagging interest
     in the franchise and to fill more seats at Gund Arena,"
     according to Angela Hardin of CRAIN'S CLEVELAND BUSINESS. 
     Cavs Senior VP/Sales & Marketing Jim Kahler said that Kemp's
     arrival puts the team "ahead" of last year's ticket sales
     pace, but he would not provide specific figures.  With a
     "need to boost attendance," the Cavs are "stepping up" their
     marketing efforts.  For the first time, the team has created
     a 30-minute infomercial that has aired once on local WJW-TV
     and three times on SportsChannel.  Kahler: "It allows us 30
     minutes to tell what['s] going on with the team. ... We've
     seen around 100 calls a show."  In addition, the Cavs have
     boosted their telemarketing department from a staff of 10 to
     30 and have joined with Cleveland based Liggett-Stashower
     Inc. for a new advertising campaign with the tagline, "Bring
     It On" (CRAIN'S CLEVELAND BUSINESS, 10/6 issue).
          NO BACKLASH HERE: In Minneapolis, Sid Hartman reports
     that the Timberwolves have sold more than 1,000 full-season
     tickets since signing Kevin Garnett to a $125M contract
     extension.  Also, more than 7,000 people attended Tuesday
     night's free, intrasquad scrimmage at the Target Center. 
     Overall, the team has sold almost 10,000 full-season and
     5,000 partial-season tickets (STAR TRIBUNE, 10/10).  

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