SBD/10/Facilities Venues

COMPAQ INKS NAMING RIGHTS IN HOUSTON AT THE SUMMIT

          In Houston, Arena Operating Company, manager of The
     Summit, has reached an agreement with Houston-based Compaq
     Computer Corp. in which The Summit will be renamed Compaq
     Center.  Through the deal, Compaq will provide $5.4M over
     the next six years to upgrade the arena, including updating
     the telescreens, installing a new ice floor, replacing light
     fixtures, recovering the seats and upgrading the elevators
     and escalators.  The renaming of the arena is subject to
     approval from the Houston City Council (Compaq).
          COMPAQ COMPETING? In Houston, John Williams writes that
     one of the Rockets' corporate partners is Compaq "rival"
     Hewlett-Packard.  Hewlett-Packard holds advertising rights
     inside the arena during Rockets games.  Williams reports
     that Rockets officials "were unclear" about whether they
     would "try to prevent" Compaq from advertising inside the
     arena.  In other news, Compaq officials said that "they will
     explore putting computers at fans' seats so patrons can get
     statistical updates and, possibly, order food and drinks"
     (John Williams, HOUSTON CHRONICLE, 10/10).

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Facilities, hp, Houston Rockets

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