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COMPAQ INKS NAMING RIGHTS IN HOUSTON AT THE SUMMIT
Published October 10, 1997
In Houston, Arena Operating Company, manager of The Summit, has reached an agreement with Houston-based Compaq Computer Corp. in which The Summit will be renamed Compaq Center. Through the deal, Compaq will provide $5.4M over the next six years to upgrade the arena, including updating the telescreens, installing a new ice floor, replacing light fixtures, recovering the seats and upgrading the elevators and escalators. The renaming of the arena is subject to approval from the Houston City Council (Compaq). COMPAQ COMPETING? In Houston, John Williams writes that one of the Rockets' corporate partners is Compaq "rival" Hewlett-Packard. Hewlett-Packard holds advertising rights inside the arena during Rockets games. Williams reports that Rockets officials "were unclear" about whether they would "try to prevent" Compaq from advertising inside the arena. In other news, Compaq officials said that "they will explore putting computers at fans' seats so patrons can get statistical updates and, possibly, order food and drinks" (John Williams, HOUSTON CHRONICLE, 10/10).