The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

9.30.1997

     TODAY: Final MLB AL Attendance For '97                     '97         YEAR-TO-DATE
        COMPARISONS   
              TEAM
               HOME         DATES
               AVG.
               TOTAL
               %CAP
               '96         AVG.
               %         +/-
               '95         AVG.
               %         +/
      
       BAL            81
               45,816
               3,711,132
               95%
               45,024
               +         2%
               43,034
               +         6%
      
       CLE^            80
               42,559
               3,404,750
               98%
               41,477
               +         3%
               40,039
               +         6%
      
       SEA            81
               39,494
               3,198,995
               67%
               33,628
               +17%
               22,510
               +75%
      
       TEX            80
               36,815
               2,945,228
               75%
               36,113
               +         2%
               27,582
               +33%
      
       TOR            81
               31,967
               2,589,297
               63%
               31,600
               +         1%
               39,257
               -19%
      
       NYY            78
               33,083
               2,580,445
               58%
               28,857
               +15%
               24,361
               +39%
      
       BOS            80
               27,827
               2,226,137
               82%
               28,533
               -         2%
               30,061
               -         7%
      
       CHI            78
               23,913
               1,865,222
               54%
               21,288
               +12%
               22,673
               +         5%
      
       ANA^            81
               21,819
               1,767,324
               64%
               22,476
               -         3%
               24,287
               -10%
      
       KC            77
               19,710
               1,517,638
               49%
               17,996
               +10%
               17,622
               +12%
      
       MIL            78
               18,513
               1,444,027
               35%
               17,015
               +         9%
               15,318
               +21%
      
       MIN^            81
               17,421
               1,411,064
               36%
               17,745
               -         2%
               14,690
               +19%
      
       DET^            79
               17,280
               1,365,157
               37%
               14,462
               +23%
               16,634
               +         4%
      
       OAK^            79
               15,965
               1,261,219
               37%
               14,100
               +13%
               16,540
               -         3%
      
         
       AL            1114
               28,086
               31,287,634
               60%
               26,534
               +         6%
               25,359
               +11%
      
          NOTES:  (^) Oakland's first six home games in '96 were     played at 9,300-seat Cashman Field in Las Vegas.  Both     Oakland and Cleveland have increased capacity slightly from     '96, while Minnesota and Detroit have decreased capacity.      Anaheim Stadium, currently being renovated, has capacity     listed at 34,000, down from 64,406 in '96.  The '96     comparison is of average attendance through the same number     of dates.  Due to the shortened '95 season, the '95     comparison is of final season average.                                                                                              -30-

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'97 YEAR-TO-DATE					COMPARISONS
TEAM	HOME DATES	AVG.	TOTAL	%CAP	'96 AVG.	% +/-	'95 AVG.	% +/
BAL	81	45,816	3,711,132	95%	45,024	+ 2%	43,034	+ 6%
CLE^	80	42,559	3,404,750	98%	41,477	+ 3%	40,039	+ 6%
SEA	81	39,494	3,198,995	67%	33,628	+17%	22,510	+75%
TEX	80	36,815	2,945,228	75%	36,113	+ 2%	27,582	+33%
TOR	81	31,967	2,589,297	63%	31,600	+ 1%	39,257	-19%
NYY	78	33,083	2,580,445	58%	28,857	+15%	24,361	+39%
BOS	80	27,827	2,226,137	82%	28,533	- 2%	30,061	- 7%
CHI	78	23,913	1,865,222	54%	21,288	+12%	22,673	+ 5%
ANA^	81	21,819	1,767,324	64%	22,476	- 3%	24,287	-10%
KC	77	19,710	1,517,638	49%	17,996	+10%	17,622	+12%
MIL	78	18,513	1,444,027	35%	17,015	+ 9%	15,318	+21%
MIN^	81	17,421	1,411,064	36%	17,745	- 2%	14,690	+19%
DET^	79	17,280	1,365,157	37%	14,462	+23%	16,634	+ 4%
OAK^	79	15,965	1,261,219	37%	14,100	+13%	16,540	- 3%

AL	1114	28,086	31,287,634	60%	26,534	+ 6%	25,359	+11%