The Indians drank a product made by PepsiCo's AllSport
this season and displayed their jugs in the dugouts at
Jacobs Field, according to Sheldon Ocker of the AKRON BEACON
JOURNAL. But since Gatorade is an official MLB postseason
sponsor, its logo will be seen in "every dugout" during
postseason play. Ocker adds that Gatorade will also provide
each team with cups and towels (AKRON BEACON JOURNAL, 9/30).
CHAN HO! The marketing of Dodgers P Chan Ho Park was
examined by Jay Greene of the ORANGE COUNTY REGISTER. Park
"solidified his status as South Korea's greatest endorser
last month" when he signed the country's "most lucrative
marketing deal ever" with Tri Gem Computer Inc.'s Sambo
computers for $895,000. Park will earn $2.9M in
endorsements this year -- "more than 10 times his salary."
Greene adds that Park "is so big in South Korea" that Nike
will use him to market its new Air Franchise shoe, which
Park debuted on the mound Sunday, and which are marketed by
other athletes in the U.S. (ORANGE COUNTY REGISTER, 9/28).
MLB NOTES: Yankees CF Bernie Williams will be the
spokesperson for MLB International's Pitch, Hit and Run
Program when it begins in Puerto Rico on November 1 (MLBI).
...MLBP and the MLBPA have teamed up with GA-based The Bibb
Co. for a lineup of bedding coordinates featuring 30 MLB
All-Stars. Bibb will also introduce "Grand Slam," a new
120-count montage of all MLB logos in addition to their line
of individual team sheets and comforters (MLB).
