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AMERICAN AIRLINES IN "SERIOUS" TALKS ON HEAT NAMING RIGHTS

          Metro-Dade Mayor Alex Penelas said that the county is 
     involved in "serious negotiations" with American Airlines
     about naming rights for the Heat's planned bayfront arena,
     according to Barry Jackson of the MIAMI HERALD.  Penelas
     said the county "has spoken" with other companies, including
     NationsBank, about the rights to name the new arena, which
     the Heat "hopes" to open in time for the '99-2000 season. 
     Penelas: "They are the dominant airline in South Florida. 
     It's a natural."  American declined comment.  In other news,
     Heat President/Business Operations Jay Cross said that the
     Heat has a "passing interest" in acquiring expansion AFL and
     AHL teams from broadcast mogul Bud Paxson, who "is trying"
     to sell both franchises (MIAMI HERALD, 9/27).     

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