SBD/26/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NFL: OH-based Custom Edge has been licensed by the NFL
     to produce new seven-inch bean-filled plush animals dressed
     in NFL jerseys.  They will be distributed nationally in mid-
     October (NFL).  The NFL also announced that over 3,000
     parents and children have attended inaugural Kmart NFL
     Family Days this month in Jacksonville, Dallas and DC. The
     Family Days include stadium tours, skills clinics and
     autographs sessions.  Children registered in August for the
     chance to be selected to attend.  Upcoming family days will
     be in Charlotte, Oakland, New York and Detroit (NFL). 
          NASCAR: Racing Champions Corp., marketer of die-cast
     racing vehicle replicas and adult collectibles, announced a
     new multi-year licensing deal with Bill Elliott.  Elliott
     will appear in the company's first-ever TV commercial
     (Racing Champions).  Elliott also joined Union 76, Circle K
     convenience stores and Phoenix Int'l Raceway in kicking-off
     "76/NASCAR Month" throughout Arizona (Tosco Marketing Co.). 
          GENERAL: Lou Holtz will be the voice of new PSAs
     supporting the "America's Promise" mentoring initiative,
     which will run during CBS' weekend college football coverage
     (CBS Sports)....Sources say the while the MLS Revolution's
     "attempt to acquire" the Clash's Eric Wynalda was "negated"
     by the league, Reebok, which sponsors the Revolution, is
     "promoting" Wynalda and wants to bring him to a "successful
     team next season" (Frank Dell'Apa, BOSTON GLOBE, 9/26).

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