Monster Won't Change NASCAR Model Outfits Orlando City Lacks Stadium Naming-Rights Partner Former NFLPA Exec Dir Ed Garvey Passes Away NFL Optimistic On Expanded Mexico Presence San Diego Developer Proposing SoccerCity Alternative NASCAR Ownership Structure Analyzed Monster Focused On Younger Audience At Daytona Podcast With SB Committee Chair Ric Campo NASCAR Going Big On Social Media For Daytona Atlanta United Signs RSN Deal With Fox Sports
SBD/26/Sponsorships Advertising Marketing
Published September 26, 1997
NFL: OH-based Custom Edge has been licensed by the NFL to produce new seven-inch bean-filled plush animals dressed in NFL jerseys. They will be distributed nationally in mid- October (NFL). The NFL also announced that over 3,000 parents and children have attended inaugural Kmart NFL Family Days this month in Jacksonville, Dallas and DC. The Family Days include stadium tours, skills clinics and autographs sessions. Children registered in August for the chance to be selected to attend. Upcoming family days will be in Charlotte, Oakland, New York and Detroit (NFL). NASCAR: Racing Champions Corp., marketer of die-cast racing vehicle replicas and adult collectibles, announced a new multi-year licensing deal with Bill Elliott. Elliott will appear in the company's first-ever TV commercial (Racing Champions). Elliott also joined Union 76, Circle K convenience stores and Phoenix Int'l Raceway in kicking-off "76/NASCAR Month" throughout Arizona (Tosco Marketing Co.). GENERAL: Lou Holtz will be the voice of new PSAs supporting the "America's Promise" mentoring initiative, which will run during CBS' weekend college football coverage (CBS Sports)....Sources say the while the MLS Revolution's "attempt to acquire" the Clash's Eric Wynalda was "negated" by the league, Reebok, which sponsors the Revolution, is "promoting" Wynalda and wants to bring him to a "successful team next season" (Frank Dell'Apa, BOSTON GLOBE, 9/26).