Wilfs Appear To Lead Race For MLS In Minneapolis MLS Unveils L.A. Ownership Group Thurs. Games Draw Combined 16.7 Million Viewers NFL TV Viewership Through Week 8 NFL Ratings Unhurt By Off-Field Issues CBS' McManus All In For "TNF" Broadcasts Steelers Battling Empty Seats For Night Games Chiefs To Honor American Indian Heritage Month Sacramento Owners Make Expansion Pitch At MLS HQ NFL Team Could Bring U.K. More Than $250M A Year
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SBD/26/Sponsorships Advertising Marketing
Published September 26, 1997
NFL: OH-based Custom Edge has been licensed by the NFL to produce new seven-inch bean-filled plush animals dressed in NFL jerseys. They will be distributed nationally in mid- October (NFL). The NFL also announced that over 3,000 parents and children have attended inaugural Kmart NFL Family Days this month in Jacksonville, Dallas and DC. The Family Days include stadium tours, skills clinics and autographs sessions. Children registered in August for the chance to be selected to attend. Upcoming family days will be in Charlotte, Oakland, New York and Detroit (NFL). NASCAR: Racing Champions Corp., marketer of die-cast racing vehicle replicas and adult collectibles, announced a new multi-year licensing deal with Bill Elliott. Elliott will appear in the company's first-ever TV commercial (Racing Champions). Elliott also joined Union 76, Circle K convenience stores and Phoenix Int'l Raceway in kicking-off "76/NASCAR Month" throughout Arizona (Tosco Marketing Co.). GENERAL: Lou Holtz will be the voice of new PSAs supporting the "America's Promise" mentoring initiative, which will run during CBS' weekend college football coverage (CBS Sports)....Sources say the while the MLS Revolution's "attempt to acquire" the Clash's Eric Wynalda was "negated" by the league, Reebok, which sponsors the Revolution, is "promoting" Wynalda and wants to bring him to a "successful team next season" (Frank Dell'Apa, BOSTON GLOBE, 9/26).