SBD/26/Sponsorships Advertising Marketing

Print All
  • AVP SERVES UP ADDITIONAL LOCAL MARKETING PARTNERS

              The AVP has added two local marketing partners to sell
         sponsorships in designated cities along the Miller Lite/AVP
         Tour and it has renewed five partnerships for the coming
         season.  The two additions are ProServ for the '98 Atlanta
         Open and Riber Sports Marketing for the Cincinnati event. 
         Renewals were confirmed with Kemper Lesnick for the Chicago
         event, P.S. StarGames (Las Vegas), Buddy Mallet Productions
         (Corpus Christi), the Vail Valley Tourism and Convention
         Bureau (Vail) and the Sacramento Capitals (Sacramento).  The
         marketing partners are granted exclusive rights to sell
         local sponsorships in their market or territory (AVP).
     
    

    Print | Tags: Washington Capitals
  • L.A. TIMES LOOKS AT FREE AGENCY IN THE SPONSORSHIP MARKET

              While "there are solid reasons" why players "stick with
         their corporate partners," that doesn't mean they can't
         "sign with a direct competitor," according to Greg Johnson
         of the L.A. TIMES.  Williams & Connolly's Lon Babby, the
         agent for Grant Hill, who helped negotiate his recent $80M
         Fila deal: "There's nothing endemic in an endorsement
         contract that prevents movement.  In the vernacular of
         sports, you would be a free agent."  Babby said that Hill's
         deal "doesn't include a non-compete clause" and that any
         such language "would push up the value of an endorsement
         contract."  Babby: "That is going to be factored in, because
         you're talking about tying up a significant portion of a pro
         athlete's playing career."  Babby added, however, that Hill
         "recognizes that continuity benefits both sides."  While
         Johnson noted that some "well-known names have jumped ship
         to sign with a direct competitor," including Michael Jordan
         from Coca-Cola to Gatorade and Chris Webber from Nike to
         Fila, such a switch "can backfire."  Consumers may view
         switches with "cynicism," figuring players are looking to
         simply "grab a bigger bag of money," while corporate
         sponsors may not forgive an athlete who "jumps ship to pitch
         a competing product" (L.A. TIMES, 9/25).
    
    

    Print | Tags: Coca-Cola, Fila USA, Nike
  • MARKETPLACE ROUND-UP

              NFL: OH-based Custom Edge has been licensed by the NFL
         to produce new seven-inch bean-filled plush animals dressed
         in NFL jerseys.  They will be distributed nationally in mid-
         October (NFL).  The NFL also announced that over 3,000
         parents and children have attended inaugural Kmart NFL
         Family Days this month in Jacksonville, Dallas and DC. The
         Family Days include stadium tours, skills clinics and
         autographs sessions.  Children registered in August for the
         chance to be selected to attend.  Upcoming family days will
         be in Charlotte, Oakland, New York and Detroit (NFL). 
              NASCAR: Racing Champions Corp., marketer of die-cast
         racing vehicle replicas and adult collectibles, announced a
         new multi-year licensing deal with Bill Elliott.  Elliott
         will appear in the company's first-ever TV commercial
         (Racing Champions).  Elliott also joined Union 76, Circle K
         convenience stores and Phoenix Int'l Raceway in kicking-off
         "76/NASCAR Month" throughout Arizona (Tosco Marketing Co.). 
              GENERAL: Lou Holtz will be the voice of new PSAs
         supporting the "America's Promise" mentoring initiative,
         which will run during CBS' weekend college football coverage
         (CBS Sports)....Sources say the while the MLS Revolution's
         "attempt to acquire" the Clash's Eric Wynalda was "negated"
         by the league, Reebok, which sponsors the Revolution, is
         "promoting" Wynalda and wants to bring him to a "successful
         team next season" (Frank Dell'Apa, BOSTON GLOBE, 9/26).
    
    

    Print | Tags: CBS, MLS, NASCAR, New England Revolution, NFL, Reebok, Viacom
  • NIKE NOT PLAYING FAVORITES: COMPANY ANNOUNCES ABL MEDIA DEAL

              The ABL and Nike have entered into a media partnership
         for the '97-98 season.  Nike will feature two of its ABL
         athletes -- Dawn Staley of the Rage and Jennifer Rizzotti of
         the Blizzard -- in a TV ad campaign for girls and women who
         play basketball.  Nike also plans to use the two ABL players
         in a print campaign during the upcoming season (ABL).  In
         Hartford, Bruce Berlet reports that the 30-second spots will
         begin airing this winter during ABL broadcasts on BET and
         Fox Sports Net.  Nike Business Manager for Women's Sports
         Marketing Sandi Bittler: "This agreement with the ABL means
         Nike can extend its support for women's basketball through
         advertising year-round" (HARTFORD COURANT, 9/26).  Nike is
         also an official partner of the WNBA and signed a marketing
         deal with the league in February of '97 (THE DAILY).
    
    

    Print | Tags: News Corp./Fox, Nike, WNBA
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug