SBD/22/Sports Media

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              Westinghouse Electric Corp. agreed to buy American
         Radio Systems Corp. for $1.6B, plus the assumption of $1B in
         debt, according to Aeppel & Bulkeley of the WALL STREET
         JOURNAL.  The move adds 98 stations to Westinghouse, giving
         it a total of 175 stations (WALL STREET JOURNAL, 9/22).
              ONE EYE OPEN: In N.Y., Jon Elsen wrote "the race is on
         to eventually succeed Michael Jordan" as CBS Chair, with CBS
         Station Group Chair Mel Karmazin and CBS TV Chair Les
         Moonves potential successors (N.Y. POST, 9/22).  Elsen
         profiled Jordan in Sunday's N.Y. POST and wrote, "While CBS
         is not for sale, many think it would be an attractive
         target."  Elsen: "Some think Microsoft or others might back
         Barry Diller in an acquisition of CBS (N.Y. POST, 9/21).

    Print | Tags: CBS, Microsoft, Media, Viacom

              NUMBERS: TVKO reported 650,000 pay-per-view buys and
         over $26M in pay-per-view revenue from the September 13
         Oscar De La Hoya/Hector Camacho title fight, making it the
         third-highest-grossing non-heavyweight pay-per-view event of
         all time (TVKO)....TNN's cable rating for the CMT 300 NASCAR
         Winston Cup event on September 14 was a 3.9 rating, hitting
         2,776,000 households (NASCAR).
              WOMEN'S PROFILE: In N.Y., Robin Pogrebin examined the
         influx of new women's sports publications in Sunday's N.Y.
         TIMES.  Pogrebin: "Editors of the new magazines trumpet
         their publications as a refreshing change from business as
         usual -- even, on a grander level, political progress.  But
         far from advancing some brave new vision for women in the
         21st century, the industry experts say, the new sports
         magazines have simply identified a potentially lucrative
         market and are hoping to cash in" (N.Y. TIMES, 9/21).
              NAMES IN THE NEWS: Billy Cunningham said NBC called to
         see if he is interested in possibly replacing Julius Erving
         on the network's studio show (MIAMI HERALD, 9/20)....The
         Cavs named Brad Daugherty as their analyst for 20 games on
         WUAB-Cavs TV this season (Cavs)....Matt Guokas was named as
         the new analyst for SportsChannel's 42 Cavs games
         (SportsChannel)....Rob Parker of Newsday, and his new
         magazine, OSCAR, the only quarterly written by and about
         sports journalists, is noted in MEN'S JOURNAL (10/97 issue).

    Print | Tags: NASCAR, NBC, Media

              The "annual tussle" among ESPN, Fox and NBC for first-
         round MLB playoff games "will be finalized this week,"
         according to an AP report in the N.Y. POST.  Each wants "as
         many games as they can get involving the Yankees and
         Dodgers."  MLB officials say that if the Yankees advance to
         the AL Championship, "they would like to switch" Game 3 of
         the AL series, currently scheduled for Saturday, October 11
         at 4:10 pm ET, with Game 4 in the NL, currently due to start
         at 7:40 pm ET.  The later start "would push the start of the
         Yankees game until after sunset, and the end of Yom Kippur
         ... which affects a significant percentage of their ticket
         holders."  The move "would cost NBC a prime-time game and
         give an extra one to Fox, and so," MLB officials say, some
         TV execs "are resisting the change" (AP/N.Y. POST, 9/20).

    Print | Tags: ESPN, Los Angeles Dodgers, MLB, NBC, New York Yankees, Media, Walt Disney

              Nine racetracks "have signed contracts or letters of
         intent" with ODS Entertainment to become part of the
         proposed TV Games Network (TVG), a "national entertainment
         and wagering network featuring horse racing," according to
         an AP report in the Baltimore SUN.  Churchill Downs,
         Hollywood Park and Pimlico are among those that committed
         the "bulk of their races exclusively" to ODS over the next
         five years.  TVG, which "is expected" to begin broadcasting
         by late '98, will been seen on subscriber's TV through cable
         carriage, and will provide odds, weather conditions,
         scratches, equipment and jockey changes, handicapping data
         and results.  Wagering "will be possible" in states that
         have legislation already in place (Baltimore SUN/AP, 9/21).

    Print | Tags: Churchill Downs Inc., Media

              With seven sponsors paying a total of nearly $9M, and
         USA Network paying "more than" $1M for the rights to first-
         round coverage, NBC will take in "nearly" $3M after
         production costs for its telecast of the Ryder Cup,
         according to Dave Shedloski of GOLFWEEK.  NBC paid the PGA
         nearly $4.5M for rights to this year's event, "with that
         figure jumping to an estimated" $7M starting in '99. 
         Karsten Manufacturing's Dir of Communications Bob Cantin:
         "From a (ad) buying standpoint, the Ryder Cup ranks right up
         there with the majors."  NBC's second round coverage will be
         tape delayed on Saturday from 12:00pm-6:00pm ET, while
         Sunday's final round will pick up the matches live in
         progress from 8:30am-12:30pm (GOLFWEEK, 9/20 issue).
              MORE FROM THE CUP: USA Network will carry the first-
         round on Friday from 8:00am-6:00pm ET (USA)....IBM is
         offering two official World Wide Web sites, with the U.S.
         site at, and the European site at  The sites feature a custom scoring
         program which allows users to launch a second browser to
         follow matches in progress (IBM).

    Print | Tags: IBM, NBC, PGA Tour, Media
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