Menu
Sponsorships Advertising Marketing

WASHINGTON ERVING MOTORSPORTS INKS ANOTHER DOCTOR

          Dr Pepper Co. announced it will sponsor Washington
     Erving Motorsports' Ford race car on NASCAR's Busch Grand
     national circuit in '98, marking the first time the soft
     drink brand has sponsored a race car.  The maroon Dr Pepper-
     sponsored Ford Taurus will debut in February at Daytona
     Beach during Speedweeks, '98 (Dr Pepper).
          AROUND THE TRACK: The QVC network announced that it
     will not sponsor Geoff Bodine's car next year.  QVC said it
     planned to step up its involvement in NASCAR in other ways,
     but did not reveal its plans (Greensboro NEWS & RECORD,
     9/20)....Brett Bodine unveiled sponsorship from the Royal
     Purple Motor Oil Co. at Dover Downs Int'l Speedway Sunday. 
     Bodine "terminated" his sponsorship agreement with FL-based
     Catalyst Communications, Inc. on Friday after they "failed
     to meet its payment obligations."  The CA-based Royal Purple
     will provide Bodine with "full financial support" for the
     remainder of the '97 season (Indianapolis STAR-NEWS, 9/19).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/09/22/Sponsorships-Advertising-Marketing/WASHINGTON-ERVING-MOTORSPORTS-INKS-ANOTHER-DOCTOR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/09/22/Sponsorships-Advertising-Marketing/WASHINGTON-ERVING-MOTORSPORTS-INKS-ANOTHER-DOCTOR.aspx

CLOSE