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SBD/22/Sponsorships Advertising Marketing
WASHINGTON ERVING MOTORSPORTS INKS ANOTHER DOCTOR
Published September 22, 1997
Dr Pepper Co. announced it will sponsor Washington Erving Motorsports' Ford race car on NASCAR's Busch Grand national circuit in '98, marking the first time the soft drink brand has sponsored a race car. The maroon Dr Pepper- sponsored Ford Taurus will debut in February at Daytona Beach during Speedweeks, '98 (Dr Pepper). AROUND THE TRACK: The QVC network announced that it will not sponsor Geoff Bodine's car next year. QVC said it planned to step up its involvement in NASCAR in other ways, but did not reveal its plans (Greensboro NEWS & RECORD, 9/20)....Brett Bodine unveiled sponsorship from the Royal Purple Motor Oil Co. at Dover Downs Int'l Speedway Sunday. Bodine "terminated" his sponsorship agreement with FL-based Catalyst Communications, Inc. on Friday after they "failed to meet its payment obligations." The CA-based Royal Purple will provide Bodine with "full financial support" for the remainder of the '97 season (Indianapolis STAR-NEWS, 9/19).