National Women's Hockey League Created NFL Eyeing Germany For Regular-Season Game TV Pundits Question NFL About Goal-Line Cameras U.S. Rep Presses Goodell On NFL Tax Exemption WTA's Allaster Focusing On Fan Feedback ESPN To Integrate Outbrain Content Online MLS In Minneapolis Hinges On Stadium Plan Goodell Speech Addresses Only "Micro-Issues" Dynamo, D-League Vipers Partnering On USL Team NFL Nearing End Of Hardy Investigation
Upcoming Conferences and Events
SBD/22/Leagues Governing Bodies
MLS CLOSE TO DEAL WHICH WOULD SEE UP TO 12 GAMES ON ABC
Published September 22, 1997
MLS' "pending" TV deal will see the ABC/ESPN "combo paying a rights fee for around 60 games, 12 of which will be on ABC next year," network sources told Terry Lefton of BRANDWEEK. The league's first TV arrangement with ABC/ESPN "were via a time-buy arrangement, produced by MLS and packaged with media buys from MLS sponsors." Lefton: "Other than the benefits to MLS of sheer on-air time, a truer media partnership gives ABC incentive to promote MLS and gives MLS more inventory to offer potential corporate sponsors." The deal is "expected to be wrapped up within a month." In other news, the league is expected to hold a "'spring training' of sorts for all teams" at Walt Disney's Sports Complex and will also implement a "fan balloting element" to the '98 All-Star game, "which will likely be sponsored by a large" mass-merchant retailer (BRANDWEEK, 9/22 issue).