MARV ALBERT TRIAL TO BEGIN TODAY IN VIRGINIA

          Marv Albert's trial on sexual assault charges begins
     today with jury selection, according to Howard Manly of the
     BOSTON GLOBE.  An NBC exec said the network "will cover the
     trial as news."  The exec: "We're treating it like any other
     celebrity trial.  No more, no less" (BOSTON GLOBE, 9/21). 
     In DC, Brooke Masters wrote that around two dozen TV trucks
     will be outside the Arlington courthouse for the duration of
     Albert's trial, and "more than" 50 media organizations have
     picked up credentials (WASHINGTON POST, 9/21).  Albert's
     attorney, Roy Black, "expects this trial to last a week to a
     week and a half," according to USA TODAY's Rudy Martzke. 
     Media buyer Paul Schulman: "If he's innocent, I believe NBC
     puts him back on the air as soon as possible. ... If it ends
     up in the grey area, then it's a tough decision."  Grey
     Advertising's Jon Mandel: "Even if he's not guilty, he still
     has done harm to himself by not removing himself from the
     air until this is cleared up" (USA TODAY, 9/22).