ESPNU Studio Ops Moving To Bristol Chargers Reach TV, Radio Deals In L.A. Plan To Replace Pimlico Gets Backing Bleacher Report Debuts Brand Campaign Hawks-Wizards Has Early Start Time Timbers Unveil Stadium Expansion Plan ESPN Begins Laying Off Around 100 Personalities Where Does NASCAR Go With Dale Jr. Leaving? Manfred: Bush-Jeter Deal For Marlins Not Done David Abrutyn's Career Intertwined With Caps History
In the wake of adidas' $1.3B purchase of Salomon, adidas and Nike "are squaring off to see which will dominate the sporting-goods market in the next century," according to Woodruff & Trinephi of BUSINESS WEEK. adidas CEO Robert Louis-Dreyfus "has outmaneuvered Nike in the rush to diversify from shoes and apparel -- a crucial strategy that may push Nike to look for more acquisitions. ... Salomon's product line gives Adidas a new edge. The company makes finely engineered products that command premium prices and deliver higher margins than T-shirts or sneakers. They also attract attention from upscale consumers." Woodruff & Trinephi add that Salomon's bindings "are the industry standard for both downhill and cross-country skis," and that one-fourth of adidas-Salomon's sales "will come from such high-margin products" (BUSINESS WEEK, 9/29 issue).