Classified Advertisements Runner's World Publisher Talks Boston Marathon UFC Projected To Sell Out In Orlando Emmert Defends Scholarship Values, Insurance Plan New Bucks Owners Open To Local Investors Bengals, County Reach Stadium Upgrades Deal Bettman Praises Shanahan's League Office Work Dierdorf Joins Michigan Booth For Football Louisville, Adidas Ink Five-Year Extension SBJ In-Depth: Action Sports
In the wake of adidas' $1.3B purchase of Salomon, adidas and Nike "are squaring off to see which will dominate the sporting-goods market in the next century," according to Woodruff & Trinephi of BUSINESS WEEK. adidas CEO Robert Louis-Dreyfus "has outmaneuvered Nike in the rush to diversify from shoes and apparel -- a crucial strategy that may push Nike to look for more acquisitions. ... Salomon's product line gives Adidas a new edge. The company makes finely engineered products that command premium prices and deliver higher margins than T-shirts or sneakers. They also attract attention from upscale consumers." Woodruff & Trinephi add that Salomon's bindings "are the industry standard for both downhill and cross-country skis," and that one-fourth of adidas-Salomon's sales "will come from such high-margin products" (BUSINESS WEEK, 9/29 issue).