SBD/19/The Back Of The Book

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  • ESPN CHILTON SPORTS POLL: COLLEGE LOGO CLOTHING

              ESPN Chilton surveyed 8,500 people from April-August
         '97, including 796 males ages 18-44 whose household incomes
         were at least $50,000.  A=All Respondents.  B=Males whose
         household income is at least $50,000.
    
              
    
    Do you own college logo clothing?
    A - 38.5%
    B - 56.2%

     

    A
     
    B
    TOP TEAMS OWNED
    TOP TEAMS OWNED
    Notre Dame
    11.20%
    Michigan
    13.10%
    Michigan
    10.70%
    Notre Dame
    11.40%
    North Carolina
    10.60%
    North Carolina
    10.90%
    Penn State
    6.50%
    Penn State
    10.20%
    Florida State
    5.80%
    Florida State
    6.80%

     

    Print | Tags: ESPN, The Back of the Book, Walt Disney
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