ESPN Chilton surveyed 8,500 people from April-August
     '97, including 796 males ages 18-44 whose household incomes
     were at least $50,000.  A=All Respondents.  B=Males whose
     household income is at least $50,000.

          

  
 
    
 
      
Do 
        you own college logo clothing?
    
    
A - 38.5%
  
  
 
    

    
B 
      - 56.2%
  

 

  
 
    
 
      
A
    
    
 
    
 
      
B
    
  
  
 
    
 
      
TOP 
        TEAMS OWNED
    
    
 
      
TOP 
        TEAMS OWNED
    
  
  
 
    
Notre 
      Dame
    
 
      
11.20%
    
    
Michigan
    
 
      
13.10%
    
  
  
 
    
Michigan
    
 
      
10.70%
    
    
Notre Dame
    
 
      
11.40%
    
  
  
 
    
North 
      Carolina
    
 
      
10.60%
    
    
North Carolina
    
 
      
10.90%
    
  
  
 
    
Penn State
    
 
      
6.50%
    
    
Penn State
    
 
      
10.20%
    
  
  
 
    
Florida 
      State
    
 
      
5.80%
    
    
Florida State
    
 
      
6.80%
    
  

 

        
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