SBD/19/Sponsorships Advertising Marketing

AVALANCHE PLAYERS STAR IN NEW SPOTS FOR FOX SPORTS NET

          Patrick Roy, Joe Sakic, Peter Forsberg, Claude Lemieux
     and Rene Corbet recently filmed promo ads for Fox Sports Net
     which will run at the end of the month on Fox Sports Rocky
     Mountain, according to Penny Parker of the DENVER POST. 
     "Portions" of the spots will be used for a national campaign
     produced by Spike Lee.  In one spot, entitled "Ginsu," an
     equipment manager asks Roy if his skates are sharp enough. 
     Roy then slices up some vegetables and tries unsuccessfully
     to sever a nail with the skate, before handing it back and
     saying, "No.  Keep going" (DENVER POST, 9/18).

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