SBD/18/Sponsorships Advertising Marketing
ALL AMERICAN FOOTBALL LEAGUE GETS A GUT CHECK
Published September 18, 1997
The All American Football League (AAFL) has signed the NY-based Marquee Group to provide a variety of services. The Marquee Group will serve as the AAFL's network TV negotiator; provide production crews for AAFL telecasts; and handle the sales, marketing and licensing responsibilities for the league. Marquee Group CEO Bob Gutkowski: "After our reviewing a variety of options, we have advised the AAFL to point to the spring of 1999 to launch the new league." Both groups said that additional details on the progress of the league will be announced shortly (The Marquee Group).