SBD/17/Sponsorships Advertising Marketing

MILE HIGH'S MARLBORO MAN RIDES INTO SUNSET IN DENVER

          After "more than two decades" at Mile High Stadium, the
     city of Denver has "snuffed out" a sign featuring the
     Marlboro Man, according to Alan Snel of the DENVER POST. 
     The city had received $265,000 a year for the Marlboro ad
     space, but it was removed because of Denver Mayor Wellington
     Webb's "opposition to tobacco."  Snel reports that the city
     is now selling space in the stadium to the Broncos, who have
     bought five panels for $57,500 annually, and are free to
     market the space for future ad revenue (DENVER POST, 9/17). 

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