WME-IMG To Sell Naming Rights In Denver Broncos Accelerating Sale Of Naming Rights Broncos Take Over Stadium Naming Rights Broncos' Ellis Mulling Bowlen's Heir Apparent Broncos' Ellis, Elway Discuss Future Of Team Broncos Have No Stadium Naming Rights Offers Broncos In Talks With Naming-Rights Partners Three Of Broncos' Bowlen's Children Will Not Return Broncos Given Permission To End SA Sponsorship Sports Authority Hires Firm To Sell Rights
SBD/17/Sponsorships Advertising Marketing
MILE HIGH'S MARLBORO MAN RIDES INTO SUNSET IN DENVER
Published September 17, 1997
After "more than two decades" at Mile High Stadium, the city of Denver has "snuffed out" a sign featuring the Marlboro Man, according to Alan Snel of the DENVER POST. The city had received $265,000 a year for the Marlboro ad space, but it was removed because of Denver Mayor Wellington Webb's "opposition to tobacco." Snel reports that the city is now selling space in the stadium to the Broncos, who have bought five panels for $57,500 annually, and are free to market the space for future ad revenue (DENVER POST, 9/17).