SBD/17/Sponsorships Advertising Marketing

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  • LEAGUES TARGET WOMEN INITIATIVES IN WAKE OF WNBA

              The current women's initiatives "on the boards" by
         different leagues are examined by Terry Lefton of BRANDWEEK.
         The NFL will get its licensed apparel "back on the pro golf
         links" with the LPGA's Danielle Ammaccapani, who will wear
         licensed togs from NC-based Moretz during next week's
         FieldCrest Cannon Classic.  She will also make in-store
         appearances with a NFL Panthers player.  MLB "will test
         female-targeted" licensed products from Gear, Legends and
         Antigua this postseason, followed by a larger spring push
         and a Mother's Day promo with JCPenney, while the NHL "is
         piecing together" a holiday gift guide promo in one Canadian
         and seven U.S. markets (BRANDWEEK, 9/15).
    
    

    Print | Tags: Carolina Panthers, LPGA, MLB, NFL, NHL
  • MARKETPLACE ROUND-UP

              DEALS: Visa USA and USA Hockey officially announced a
         partnership for the '98 Olympics that offers Visa category
         exclusivity and establishes Visa as the "Preferred Card" of
         the U.S. Olympic Ice Hockey team through the 2002 Olympics
         in Salt Lake City (Visa). (SEE THE DAILY, 9/3/97, FOR MORE).
              NFL: NBC "has only one minute" of fourth-quarter ad
         time left for Super Bowl XXXII, according to USA TODAY's
         Dottie Enrico.  Enrico also notes that pre-game ad time
         "just before kick-off" is going for the "premium price" of
         $600,000 to $700,000 per 30-second spot (USA TODAY, 9/17).
              GENERAL: ProServ has relocated its offices from VA to
         DC.  It is now located at 1620 L St. NW (WASHINGTON BUSINESS
         JOURNAL, 9/15 issue)....Sports Illustrated has made its
         first foray into trading cards, choosing Fleer for its '97
         SI World Series Fever baseball cards (Fleer).
    
    
    
    

    Print | Tags: Indiana Fever, NBC, NFL, Sports Illustrated, Time Warner, Visa
  • MILE HIGH'S MARLBORO MAN RIDES INTO SUNSET IN DENVER

              After "more than two decades" at Mile High Stadium, the
         city of Denver has "snuffed out" a sign featuring the
         Marlboro Man, according to Alan Snel of the DENVER POST. 
         The city had received $265,000 a year for the Marlboro ad
         space, but it was removed because of Denver Mayor Wellington
         Webb's "opposition to tobacco."  Snel reports that the city
         is now selling space in the stadium to the Broncos, who have
         bought five panels for $57,500 annually, and are free to
         market the space for future ad revenue (DENVER POST, 9/17). 
    
    

    Print | Tags: Denver Broncos
  • MILLER BREWING COMPANY SIGNS NEW DEAL AT COLONIAL DOWNS

              Miller Brewing Co. has signed a three-year deal to
         become the official sponsor and exclusive beer sponsor of
         the Colonial Downs Racetrack in New Kent, VA.  Miller will
         receive TV advertising within the facility and at VA OTB
         sites as well as receive in-stadium signage (THE DAILY). 
    
    

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  • NIKE PUTTING TENNIS LINE ON HOLD IN LIGHT OF TIGER'S SUCCESS

              As recently as four months ago, Nike was giving
         "serious thought" to developing its own line of tennis
         racquets, according to Dick Squires of TENNIS WEEK.  But
         contrary to rumors that had it acquiring Wilson or Prince in
         entering the racquet business, Squires writes Nike's plan
         was to "research and develop their own unique frames." 
         However, those plans were "put on hold" after the success of
         Tiger Woods, and Nike's tennis interest was put to the side
         "for at least two years."  But Nike's recent hiring of
         former Prince and Head racquet marketeer Ian Arthur has
         "once again" fueled rumors that Nike may be getting into the
         tennis business (TENNIS WEEK, 9/18 issue).
              DON'T LEAVE HOME WITHOUT IT: Nike has begun issuing
         wallet-sized Code of Conduct cards in the native languages
         of its contract factory workers and managers in Asia.  Over
         100,000 Nike workers will receive cards featuring health and
         safety tips in 11 languages.  Nike says the cards "represent
         one of the first key initiatives [it] has implemented in
         response to recommendations" by former UN Ambassador Andrew
         Young in his GoodWorks report from earlier this year (Nike).
              AIR REECE: Nike will begin distribution of Gabrielle
         Reece's new shoe, the Air Zoom GRII, beginning October 1. 
         Suggested retail price is $115 (Nike).
    
    

    Print | Tags: Nike, Wilson Sporting Goods
  • OLDSMOBILE TO END LONG RUNNING PGA/DISNEY SPONSORSHIP

              After a 13-year partnership, Oldsmobile announced "it
         will pull away" from its title sponsorship of Disney's
         annual PGA Tour event in Orlando beginning in '98, according
         to Jeff Babineau of the ORLANDO SENTINEL.  Oldsmobile's
         departure from the Walt Disney World/Oldsmobile Classic ends
         one of the PGA Tour's "longest running marriages" between a
         tournament and sponsor.  Only four PGA events feature
         mergers that have lasted longer.  Babineau reports that
         Oldsmobile "is looking to focus more of its corporate
         efforts on amateurs and gross-roots golf than on the
         professional game."   Oldsmobile also announced it will move
         the finals of its "popular" Oldsmobile Scramble to Las Vegas
         beginning in '98 (ORLANDO SENTINEL, 9/17).
    
    

    Print | Tags: General Motors, PGA Tour, Walt Disney
  • SEATTLE EXPERIENCES A FULL MOON; DREAM GETS GOOD HEALTH

              ISI announced that Seahawks QB Warren Moon has signed
         several new marketing deals with Seattle-area businesses. 
         Moon has inked a deal with Seattle's Olympic Lincoln Mercury
         dealership and will serve as the official spokesperson for
         Olympic Lincoln Mercury, appearing in its TV, radio, and
         print ads.  Moon has also partnered with WKJR radio and will
         be featured in on-air appearances.  The deal with WKJR,
         which is sponsored by Air Touch Cellular, calls for two
         weekly morning drive-time discussions, and a daily weekday
         report called "60 Seconds with Warren Moon" (ISI).
              HEALTHY CHOICE: Hakeem Olajuwon has signed a deal to
         become an official spokesperson for AmeriHealth as the
         company launches its new Houston operation (ISI).
    
    

    Print | Tags: Seattle Seahawks, Vulcan Ventures
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