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ADIDAS ACQUIRES SALOMON; GETS GOLF PRESENCE WITH TAYLOR MADE
Published September 16, 1997
Salomon S.A. of Annecy has sold "controlling interest" to adidas, which makes adidas the corporate parent of Taylor Made Golf, according to the SAN DIEGO UNION-TRIBUNE. Salomon, which makes ski equipment and bicycle components "among other things," has owned Taylor Made since 1984. The "rumored transaction price" for the deal was $1.5B, although that number was "not confirmed." Taylor Made Senior Marketing Manager Brian Fortini: "We are excited about it. It brings resources to us that permit us to pursue a number of strategic growth initiatives" (UNION-TRIBUNE, 9/16).