SBD/15/Sports Media

MEDIA NOTES

          NETWORK: Fox Sports Detroit debuts today with a full
     lineup to include live events and reruns (DETROIT NEWS,
     9/15)....In Hartford, WFSB-TV will televise four regular-
     season ABL Blizzard games this season.  The deal includes a
     preseason special, and an option on playoff games (HARTFORD
     COURANT, 9/13)....In Tacoma, Bob Condotta put the Mariners'
     new KIRO radio deal at $6M/season (NEWS TRIBUNE, 9/13).
          PUBLICATIONS: The N.Y. Times introduced format changes
     today that includes a stand-alone sports section seven days
     a week, color photos on the front page of the sports
     section, and more "complete and streamlined" sports results
     pages, organized league-by-league, with capsule reports on
     each team (N.Y. TIMES, 9/15).
          TV PROGRAMMING: In N.Y., Kay Gardella gave the SI For
     Kids Show four stars.  Gardella: "[I]t's not just for kids,
     either.  Adults like myself, who aren't fanatical followers
     of sports, can learn from this" (N.Y. DAILY NEWS, 9/13).    
     ...In Toronto, Rob Longley: "Perhaps its time for ABC to
     consider starting Monday Night Football at 8 p.m.  Games
     that are consistently ending after 12:30 a.m. are creating
     weary viewers that are surely contributing to the 18%
     decline in ratings" (TORONTO SUN, 9/15).  In Miami, Barry
     Jackson wrote that while ratings are down for "MNF," the
     game "seemingly despite itself now -- continues as the NFL's
     venerable flagship.  Gray and listing, perhaps, but a
     flagship nonetheless" (MIAMI HERALD, 9/14). 
          PERSONALITIES: As Marv Albert prepares for his
     September 22 assault trial, Joel Myers will replace him in
     NBC's NFL lineup (Rudy Martzke, USA TODAY, 9/15).

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