COOP GOES TO THE HOOP WITH GM ENDORSEMENT PACKAGE

          WNBA MVP Cynthia Cooper of the Houston Comets has
     signed a two-year, $200,000 "promotional contract," with GM,
     according to Dave Phillips of the DETROIT NEWS.  GM is the
     official automotive company of the WNBA, and has previously
     signed the Liberty's Rebecca Lobo and the Sparks' Lisa
     Leslie as spokespeople.  In addition to promoting GM's
     brands, Cooper will also "support efforts to find a cure for
     breast cancer."  She will appear in TV/print ads starting
     late this fall, and "make special appearances" on behalf of
     GM's "Concept: Cure" program.  Cooper will also participate
     in a GM training program during the off-season in marketing,
     advertising and PR to "prepare her for 'life after
     basketball'" (DETROIT NEWS, 9/11).  In N.Y., Richard
     Sandomir adds that the job training "could become a pilot
     program for other W.N.B.A. players" (N.Y. TIMES, 9/11).
          SHOWTIME: Cooper will be in New York City today to tape
     appearances on the "Late Show" with David Letterman and the
     "Rosie O'Donnell Show" (HOUSTON CHRONICLE, 9/11).