The deal to rename the Oakland Alameda Coliseum after UMAX Systems "is on hold" because the Raiders and the Joint Powers Authority, which controls the Coliseum, "are so bitter toward each other they can't agree on how to divide advertising revenue," according to Frances Dinkelspiel of the SAN JOSE MERCURY NEWS. The "sticking point" centers on an agreement the Authority holds with the A's which gives the A's all in-stadium ad revenue. The A's expressed "concern" that the UMAX deal and additional signs "might cut into their revenue." Because UMAX wants to put signs in the Coliseum, Alameda County Supervisor Mary King said that the Authority asked the Raiders to "share any extra costs associated with reimbursing the A's." But King said that the Raiders "not only refused ... they insisted they should be paid an amount equal to what the A's might receive." Dinkelspiel: "[T]he concern the authority and the Raiders have expressed over the revenues illustrates the animosity between the two. Essentially, they mistrust one another." UMAX said they were not concerned by the delay (S.J. MERCURY NEWS, 9/10).
