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JUST HOLD ON, BABY: UMAX DEAL NOT DONE YET THANKS TO RAIDERS

          The deal to rename the Oakland Alameda Coliseum after     UMAX Systems "is on hold" because the Raiders and the Joint     Powers Authority, which controls the Coliseum, "are so bitter     toward each other they can't agree on how to divide     advertising revenue," according to Frances Dinkelspiel of the     SAN JOSE MERCURY NEWS.  The "sticking point" centers on an     agreement the Authority holds with the A's which gives the     A's all in-stadium ad revenue.  The A's expressed "concern"     that the UMAX deal and additional signs "might cut into their     revenue."  Because UMAX wants to put signs in the Coliseum,     Alameda County Supervisor Mary King said that the Authority     asked the Raiders to "share any extra costs associated with     reimbursing the A's."  But King said that the Raiders "not     only refused ... they insisted they should be paid an amount     equal to what the A's might receive."  Dinkelspiel: "[T]he     concern the authority and the Raiders have expressed over the     revenues illustrates the animosity between the two.      Essentially, they mistrust one another."  UMAX said they were     not concerned by the delay (S.J. MERCURY NEWS, 9/10).

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