Alabama Praised For Hiring Greg Byrne As AD Fulmer A Candidate For Tennessee AD? Cal Fans Blame Poor Ticket Sales On Late Games Length Of College Football Game Up From '10 Social Company SM2 Training College Athletes Greg Byrne To Be Next Alabama AD Kiffin Hire Already Helping FAU Ticket Sales NCAA Looks To Improve Tourney Selection Process California Baptist Begins Process Of Moving To D-I UT Finishes '15-16 Academic Year With $6.5M Surplus
HOST MARRIOTT BECOMES NCAA PARTNER THROUGH AMEX UNDERWRITING
Published September 10, 1997
Host Marriott is "close to signing as official sponsor of the NCAA, a million-dollar a year deal that's actually being paid" for by fellow NCAA sponsor AmEx, according to Terry Lefton of BRANDWEEK. AmEx is using dollars "earmarked for co-op marketing to underwrite the first year" of the deal, but with AmEx's NCAA deal in its final year "it is unclear whether Marriott's affiliation will last beyond the first year." Lefton's sources say the "real value" for Host Marriott will be "trying to tie in all their properties from Ritz Carlton to Fairfield Inns for teams that travel by bus." Marriott's in-house event group will also run the NCAA's Final Four Fan Fest. One AmEx agency source told Lefton that "renewing [its own NCAA deal] is a low priority on their shopping list" (BRANDWEEK, 9/8 issue).