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NIKE INSIDERS EXERCISE OPTIONS ON COMPANY STOCK

          At "virtually the same time" as its "first-ever
     conference for analysts and big institutional investors" was
     held July 17-18, a group of 12 Nike officers and directors
     were exercising options to buy Nike stock and selling
     467,492 shares, according to Bridget O'Brian in the "Inside
     Track" column of today's WALL STREET JOURNAL.  The sellers
     included Nike President Thomas Clarke, who exercised options
     and sold 20,000 shares at prices between $59.75 and $62.38
     from July 14 to July 30; and CFO Robert Falcone, who sold
     20,000 shares for between $59 and $59.23, from July 11 to
     July 14.  Nike CEO Phil Knight was "absent from the list of
     sellers."  Nike Dir of Investor Relations Rick Anguilla said
     that company "insiders" can buy or sell shares only four
     times a year in periods from 48 hours after an earnings
     report and lasting a month.  Nike's last earnings report was
     July 1.  Anguilla: "I'm not sure they (sellers) were
     anticipating a bounce from the analyst meeting.  A lot of
     these people exercising options weren't even there." 
     O'Brian adds that Nike "points out" that, despite the sales,
     the "insiders haven't fundamentally cut their holdings in
     the company."  Nike President Clark, for instance, still
     holds options on 500,000 shares (WALL STREET JOURNAL, 8/27).
          MORE NIKE: Dan Dorfman reports in FINANCIAL WORLD that
     money managers believe Nike, which "recently tripped when it
     reported lower-than-expected earnings for the fiscal fourth
     quarter ... could be in for a more serious stumble in the
     months ahead."  Dorfman points to a private survey which
     "found a sneaker inventory glut at some big footwear chains"
     and developing "consumer price resistance," coupled with
     "bad tidings from Nike" as reasons for the concern.  Should
     the sneaker industry experience a dip, "Nike in particular
     could stub its toe" since it "accounts for an estimated 40%
     of the sneaker market and 65 to 70% of the high end."  In
     addition, the company is "said to be hurting somewhat from
     inroads by an increasingly competitive rival, Adidas." 
     Dorfman adds that some brokerage houses, including Morgan
     Stanley and Merrill Lynch, "are chopping their fiscal 1998
     earnings estimate on Nike" (FINANCIAL WORLD, 8-9/97 issue).

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