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WORLD RESEARCH GROUP HOLDS ITS 4TH INTERACTIVE CONFERENCE

          World Research Group will hold its 4th Interactive
     Sports event: Interactive Sports New York, at the New York
     Hilton Towers, from September 16-18, '97.  Learn how to
     capitalize on the potential of interactive technologies and
     the latest deals and trends in online sports.  Join the CEOs
     of Starwave, CBS SportsLine and AudioNet for a debate on how
     and why they've prospered on the Web.  Meet all the players
     in the industry: MLB, NHL, NBA, NFL, ABC, Fox, CBS, USA
     Today, Sports Illustrated, Holyfield vs. Tyson, IMG, Ogilvy
     & Mather, BBDO, Young & Rubicam, IBM, Microsoft, I/Pro,
     Kleiner, Perkins, Claufield & Byers.  To register or request
     more information, please call WRG at 1-800-647-7600, or call
     212-869-7231, or send us an email at info@worldrg.com.
     Please mention THE SPORTS BUSINESS DAILY when calling. 


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