MO-based Sprint Corp. will mark its NFL telecom
sponsorship this fall by offering a "Monday Nights Free and
Clear" long distance and wireless promo. First-time Sprint
Sense customers can sign up from September 1-October 6 to
participate in the program to receive free long distance
from 7:00-11:00pm every Monday throughout the NFL season.
New Sprint PCS (Personal Communication Services) digital
wireless service who sign up will get free local calling on
Monday nights, from 7:00-11:00pm, from the date of
activation through December 29, the last Monday of the year.
Sprint will also present its Sprint PCS NFL Skills Pavilion
at malls in the following cities prior to Monday night
games: Milwaukee, Oakland, Dallas, Oklahoma City, Denver,
Indianapolis, Kansas City, Philadelphia, Miami and
Minneapolis (Sprint). This is the first "major" NFL promo
Sprint has run in conjunction with its sponsorship, and the
company plans to run "an extensive advertising campaign"
during ABC's "Monday Night Football" (K.C. STAR, 8/26).
NEWS & NOTES: The NFL expects more than 600,000 boys
and girls, ages 8-15, in the U.S., to compete in the '97
Gatorade Punt, Pass & Kick Competition. In addition to
title sponsor Gatorade, Punt, Pass & Kick is supported by
Hutch, NBC Sports and Sprint (NFL)....FCB, San Francisco,
has created a new ad campaign for "Fox NFL Sunday" called
"Fox House '97." The campaign, a play off MTV's "Real
World," follows Terry Bradshaw, James Brown, Howie Long and
Ronnie Lott as they live together in a Malibu beach house.
The 22 spots begin airing this week ("Fox NFL Sunday").
