Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          In K.C., Joe Gose wrote on International Speedway
     Corp.'s stock market prospects.  Smith Barney's Jim Stoeffel
     predicts ISC will generate a 20% annual growth rate in
     earnings per share, while Wheat First's Tom Thomson predicts
     a growth rate "around" 13% (K.C. STAR, 8/24).....ESPN's Bill
     Conlin, on the sponsorship deal between Coors and the
     Downtown Athletic Club for the Heisman Trophy image: "At
     least the Heisman folks have allied themselves with a
     product frequently used and abused by college kids.  Good
     old vitamin B-E-E-R beats the barley out of the 3Com,
     Qualcomm, CoreStates or Cinergy Heisman" (ESPN, 8/24)....In
     N.Y., Gabriela Sabatini will tout Fila's new fall tennis
     line at Fila's Madison Avenue store today and at Paragon
     Sporting Goods tomorrow (N.Y. TIMES, 8/24).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/08/25/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/08/25/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE