Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          IL-based Sportmart Inc. reported net income fell 42% in
     the fiscal second quarter to $2.55M, or $.20/share.  That
     compared to $4.43M, or $.35/share in the year-earlier period
     Revenue for the quarter ended August 3 declined 14% to
     $125.3M from $146.1M (CHICAGO TRIBUNE, 8/22)....IL-based
     Racing Champions, a marketer of die cast racing vehicle
     replicas and other adult collectibles has signed a three-
     year extension of its licensing agreement with NASCAR
     (Racing Champions)....IL-based Tommy Armour Golf has signed
     the PGA Tour's Tom Byrum to the Company's Professional Tour
     Staff (Tommy Armour)....Reebok India CEO Muktesh Pant said
     that the Reebok Int'l subsidiary "will break even in the
     next fiscal year."  Part of Reebok's "turnaround strategy"
     includes a new focus on lower-priced footwear ranging from
     $28-42, and a "wider distribution network" (AD AGE, 8/22).
     ...Kellogg USA's Kellogg's Special K cereal will introduce a
     limited-edition series package featuring the '97 WNBA
     Champions.  The first packages will be unveiled after the
     August 30 championship game (Kellogg's)....NFL Properties
     President Sara Levinson, on the NFL-Hasbro partnership:
     "Hasbro has an incredible lineup of divisions, and the array
     of toys and games and the creative talent that is at Hasbro
     is just fantastic and it fits perfectly with what we were
     trying to do."  Hasbro CEO Alan Hassenfield: "By doing this
     together, we're able to really grow a category that I think
     has been undermined for a long time" ("Market Wrap," 8/21).



SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/08/22/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/08/22/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE