NEW L.A. GEAR ADS DESIGNED TO TARGET THE WORKING WOMAN

          CA-based Wiley & Associates has created a print
     campaign for L.A. Gear developed around the company's new
     athletic shoe, the ABS+, according to Angela Dawson of
     ADWEEK.  The campaign, "Life Is My Workout, The World Is My
     Gym," is aimed at "working women and busy moms between the
     ages of 25-34, who have little spare time for fitness,"
     agency execs said.  The campaign is Wiley & Associates'
     first since winning the $5-6M account in April, and Dawson
     wrote that it is the "culmination" of the agency's "effort
     to refocus and redefine the women's line, as well as the
     overall brand."  Dawson added that Wiley "found that
     consumers were confused about the brand, which had gone
     through various incarnations over the years."  The ads will
     run in September issues of Shape, Fitness, Walking, Health,
     Cooking Light, Redbook, McCall's and Parents magazines.  The
     agency also is producing new TV work for L.A. Gear, expected
     to break in the fall (ADWEEK, 8/18 issue).