CART LOOKS TO ADD FUEL TO MARKETING, OUTREACH EFFORTS

          CART "needs to do more to sell its races and its race-
     car drivers to keep from losing ground in the high-stakes
     scramble for fan loyalty," according to Liz Clarke in USA
     TODAY.  "It's not that CART's product is ailing ...
     [a]ttendance is up at every stop ... [a]nd the competition
     is stronger that ever," but TV ratings are down 35% in two
     years to an average of 1.7, "less than a third of those of
     NASCAR."  PPG Cup champion Bobby Rahal, a CART board member
     since '92: "In front of our spectators, we're a sellout. 
     But it's not transferring to TV."  Clarke adds if "ratings
     continue to slide," CART risks losing "some of the precious
     sponsorship dollars that keep motor sports running."  Among
     CART CEO Andrew Craig's plans to "recharge the viewing
     audience": "Focus on CART's franchise: speed," increase its
     presence on TV, broaden recognition among mainstream sports
     fans and promote drivers (USA TODAY, 8/21).