"SELF" MAGAZINE'S WORKOUT IN THE PARK INKS NEW SPONSORS

          As many as 7,500 women are expected to participate in
     the fourth annual "Self" Workout in the Park, according to
     Kate Fitzgerald of AD AGE.  First staged in '94 as "a small
     fitness event" in N.Y.'s Central Park, has "burst" into an
     event which takes place in five cities, and "is eagerly
     sought by advertisers."  Thirteen new major sponsors have
     signed on in '97, each paying "at least" $10,000, and one
     new market has been added, taking the event to Chicago,
     Dallas, San Diego, and San Francisco, in addition to N.Y.
     New sponsors include Eastman Kodak, Club Med, Liz
     Claiborne's Liz Sport fragrance, Jockey for Her, and Target
     Stores.  Returning sponsors include Nike, Reebok, Lady Foot
     Locker, and Volkswagen.  NY-based National Media Group has
     coordinated the event "since its inception" (AD AGE, 8/18).