MI-based Questor Partners Fund's Jay Alix, on the
firm's purchase of CO-based Schwinn Cycling & Fitness: "[W]e
can always make a few improvements. I'd like to make some
improvements in our marketing strategy, and I think we can
do better on manufacturing costs" (DETROIT NEWS, 8/14).
...ESPN's Bob Stevens reported that Players Inc debuted five
items for sale last season and "an expanded merchandise list
is just starting to reach retailers now" ("SportsCenter,"
8/13)....N.Y. Giants coach Jim Fassel has signed with IMG
for exclusive marketing representation in broadcasting,
literary, speaking and other off-the-field activities (IMG).
...WI-based Simplicity Manufacturing will market its "Snow
Tackler" walk-behind snowthrowers with the colors and logos
of 12 NFL teams, including the Packers. The machines retail
for $674 (MILWAUKEE BUSINESS JOURNAL, 8/11)....Miller
Brewing "plans to leverage" its NFL sponsorship with a
series of promos tied to Miller Lite, and will hold bar
tryouts to locate four male and female "cheerleaders" to
appear in national TV spots. The four, with 60 sweepstakes
winners, will earn Super Bowl trips (AD AGE, 8/14).
