NBA TEAMS LOOK TO THE PAST FOR NEW UNIFORM DESIGNS

          The "constantly evolving fashion frenzy" of NBA
     uniforms was examined by ESPN's Chris McKendry on "NBA
     Today."  After the Jazz, Pistons and T-Wolves unveiled new
     uniforms last year, the 76ers, Wizards, Warriors and Nets
     roll out new, more "classic" looks in '97. NBA VP/Licensing 
     Apparel Sal LaRocca: "The whole marketplace has shifted back
     towards where the Lakers uniform is."  NBA Creative Dir Tom
     O'Grady: "[W]ith the four teams we've done for the upcoming
     year ... there's just a little bit more of a timeless look
     to those logos and I think that that's going to help those
     identities last longer."  O'Grady, on what drives sales:
     "Kids are a little bit less worried about the performance of
     the team and more into the fashion.  The adults are just the
     opposite.  They're like, 'We want our team to win and we'll
     wear just about anything if they win'" ("NBA Today," 8/12).