Sponsorships Advertising Marketing

HOLYFIELD LOOKING FOR FORTUNE 500 ENDORSEMENT RESPECT

8.13.1997

          Evander Holyfield "is targeting companies he wants to
     partner with for endorsements and long-term relationships,"
     and is looking "to be treated with the same respect as a
     Fortune 500 company," according to Marcy Lamm of the ATLANTA
     BUSINESS CHRONICLE.  Holyfield, who "has a long-standing
     relationship" with Coca-Cola, has launched his Warrior
     Properties apparel line and plans "to target" GA-based Delta
     Air Lines for a possible marketing partnership.  Lamm writes
     that Holyfield, who recently signed with IMG, has "had
     problems in the past investing large sums of money," but now
     "relies almost exclusively on" his wife Janice, and attorney
     Jim Thomas (ATLANTA BUSINESS CHRONICLE, 8/11 issue).

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