JAGUARS CONTINUE TO FIGHT TOUGH OVER USE OF ITS NAME

          The Jaguars "have sent a letter to a 30-member
     children's savings club whose name closely resembles a
     Jaguars fan club for kids," according to Earl Daniels of the
     FLORIDA TIMES-UNION.   Health Services Credit Union (HSCU),
     which organized the "Cool Cat Club" for children of its
     members, "said they were unaware" that the Jaguars official
     youth fan club is called the "Cool Cats Club."  HSCU
     spokesperson Michelle Troha: "We are Jaguars fans ... and we
     are surprised they are approaching us like this. ... This is
     not something we went out and mass-marketed to the
     community."  The HSCU's club was designed "to teach children
     the value of saving money."  Jags attorney Paul Vance: "When
     you have a trademark and if people are using it, the owner
     of that trademark has an obligation to police it."  HSCU
     said they will not resist any requests from the team to
     change their club's name.  Troha: "We don't want any trouble
     with the Jaguars" (FLORIDA TIMES-UNION, 8/9).