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ON-FIELD POPULARITY MAY NOT LEAD TO SUCCESS ON THE SHELVES

          The decrease in interest and value of proposed book
     deals for the Yankees' Hideki Irabu is "a parable of the
     publishing world's fickle fancies," according to Stefan
     Fatsis of the WALL STREET JOURNAL.  Irabu's story was
     originally figured by a N.Y. publisher to be worth $2.5M,
     but offers were cut in half -- and then withdrawn --
     following Irabu's poor pitching performances.  In other book
     news, Fatsis reports that Viking publishing may have
     "trouble recouping" the $1M advance it paid for Cal Ripken
     Jr.'s autobiography, "The Only Way I Know," and Bantam Books
     reportedly paid $600,000 for Yankees Manager Joe Torre's
     book, "Chasing The Dream," which has sold "around" 30,000
     copies (WALL STREET JOURNAL, 7/31). 
          TOUGH CROWD: David Letterman's "Top Ten Ways To
     Mispronounce The Name Hideki Irabu": 10) Hidooby Irooby; 9)
     Hiccupping Caribou; 8) Pataki, I Love You; 7) Snoop Hideki
     Deck; 6) Hideki Irabooted-down-to-the-minors; 5) Iraboutros-
     Boutros Hideki; 4) You Rub Me, I'll Deck You; 3) Mike Tyson
     Ear Chew; 2) You Don't Know Deki; and 1) 12 Million Dollar
     Booboo ("Late Show," CBS, 7/30).
          STRAIGHT JAB: Boxer Larry Holmes has signed with St.
     Martin's Press/Thomas Dunne Books to write an autobiography
     entitled "Against All Odds" (N.Y. POST, 7/31).

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