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NCAA LOOKING TO BRING FANS DOWN TO HOOP CITY IN '98
Published July 31, 1997
The NCAA will conduct fan festivals in conjunction with the Div. I Men's and Women's Basketball Championships, beginning in '98. NCAA Hoop City debuts March 26-30 in San Antonio, site of the '98 Men's Final Four, and March 25-29 in Kansas City, the Women's site. NCAA Hoop City will feature a movie theater, a library and a city park and interactive events concentrating on various basketball skills. There will be youth clinics and other entertainment aspects (NCAA). The NCAA hired Chicago-based Marquis Events Int'l, Marriott's event management and marketing division, to produce Hoop City in a three-year agreement (MEI).