MARKETPLACE ROUND-UP

          In Dallas, Brad Townsend writes that British Open
     champion Justin Leonard "is in such demand to play in
     overseas events" that his agent, Vernon Spratley of Pros
     Inc., said the golfer is getting appearance fee offers up to
     $100,000.  Leonard has deals with Polo, Hogan caps and
     Titleist clubs, but Spratley said that he "could receive
     off-course offers" from soft drink and automobile companies
     (DALLAS MORNING NEWS, 7/30)....Billboard ads, produced by
     McCann-Erickson, Seattle, will break next month in the
     Seattle market for Darigold's Mariners Ice Cream.  The tag
     line: "Comes in four flavors.  Hot Dog Chunk isn't one of
     them" (PUGET SOUND BUSINESS JOURNAL, 7/28)....Wayne Gretzky,
     Andre Agassi, Shaquille O'Neal and Tiger Woods attended the
     opening of the Official All Star Cafe Tuesday in Miami Beach
     ("Access Hollywood," 7/29).  The sixth U.S. location of All
     Star Cafe will open later this summer in Atlanta's Southern
     Company Center (ATLANTA BUSINESS CHRONICLE, 7/28).