The USTA debuted a series of ads as part of a national
TV campaign created by Grybauskas Beatrice, N.Y. "Tennis
vs. Other Sports", a series of three 30-second spots that
are part of a low seven-figure USTA ad campaign, compares
the challenges of tennis with baseball, football and
basketball, and promotes the upcoming U.S. Open. The ads
premiered Saturday on CBS and will run nationally through
August 31 on CBS, USA, CNN and CNBC, and locally on ESPN,
ESPN2, MTV, VH1, E! and others. One spot, entitled,
"Defending a Box," compares tennis to baseball, while the
spot, "Pretty Good Shape," compares tennis to basketball.
The third one, "Heavy Hitting," measures tennis against
football. The U.S. Open campaign also features last year's
"Boy vs. Wall" commercial, a :60-second PSA and a six-page
advertorial in the Open preview section in the August 24
N.Y. Times and September issue of Tennis magazine (USTA).
KIDS CLINICS: The USTA ran a full-page ad in Sunday's
N.Y. TIMES for the Arthur Ashe Kids' Day, presented by
Aetna, which will take place August 23 at the USTA National
Tennis Center. Other sponsors include AmEx, A&P, Citizen,
Wilson, Canon, Evian, Infiniti, Fila, N.Y. Times, Fujifilm,
IBM, Pepsi, Tennis Magazine and Nike (N.Y. TIMES, 7/20).
