The NFL will roll out a national line of apparel for
women, featuring smaller logos and a different cut from the
men's line. After testing in eight markets in '96, ten
licensees will market exercisewear, sportswear, outerwear,
sleepwear, headwear and accessories at department stores and
mass merchants this year. Licensees are Reebok, AZ-based
Antigua, NJ-based Bentley, WA-based Buffalo Inc., TX-based
Drew Pearson, MI-based Fit For Sport, NY-based G-III and
ITP, MO-based Legends and NC-based Moretz (NFL).
SHOW & TELL: NFLP, Starter and JCPenney team for the
"JCPenney/Starter Take a Player to School Contest," which
gives 30 kids the chance to take an NFL player to their
school. Kids can enter at 800 JCPenney stores, with winners
receiving the visit, a $1,000 donation to their school,
tickets to a game and Starter merchandise (NFL).
SEASON TIX HERE: Champion will promote its new NFL Pro
Line Practicewear with a season-ticket giveaway through 600
JCPenney stores nationwide. One fan per NFL market will win
two free season tickets for the '97 season. Champion NFL
Practicewear will also be awarded. The promo is supported
by in-store materials, JCPenney pre-print circulars, and ads
in SI, GameDay and regional papers in 14 markets (NFL).
