The Back Of The Book

ESPN CHILTON SPORTS POLL: WHO ARE THE TOP SPONSORS?

7.11.1997

The table below indicates fans sponsor recognition in various sports, based on their level of interest. The first column includes all sports fans; the second column includes only avid fans; and the third column includes fans who said that particular sport was their favorite. The survey includes data collected from a sample size of 8,349 throughout '96 (ESPN/Chilton).

MLS
FANS		AVID		FAV
Nike	25%	adidas	24%	adidas	22%
adidas	15%	Nike	18%	Nike	17%
A-B	7%	Umbro	9%	Umbro	13%

TENNIS
FANS		AVID		FAV
Nike	31%	Nike	33%	Nike	33%
Wilson	12%	Wilson	13%	Wilson	13%
Reebok	8%	Reebok	6%	Reebok	8%

AUTO RACING
FANS		AVID		FAV
A-B	13%	Winston	16%	Winston	25%
Goodyear	12%	A-B	14%	A-B	12%
Penzoil	11%	Goodyear	11%	Goodyear	9%

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