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SBD/11/The Back Of The Book
ESPN CHILTON SPORTS POLL: WHO ARE THE TOP SPONSORS?
Published July 11, 1997
The table below indicates fans sponsor recognition in
various sports, based on their level of interest. The first
column includes all sports fans; the second column includes
only avid fans; and the third column includes fans who said
that particular sport was their favorite. The survey
includes data collected from a sample size of 8,349
throughout '96 (ESPN/Chilton).
|
MLS
|
|||||
|
FANS
|
AVID
|
FAV
|
|||
| Nike |
25%
|
adidas |
24%
|
adidas |
22%
|
| adidas |
15%
|
Nike |
18%
|
Nike |
17%
|
| A-B |
7%
|
Umbro |
9%
|
Umbro |
13%
|
| TENNIS | |||||
|
FANS
|
AVID
|
FAV
|
|||
| Nike |
31%
|
Nike |
33%
|
Nike |
33%
|
| Wilson |
12%
|
Wilson |
13%
|
Wilson |
13%
|
| Reebok |
8%
|
Reebok |
6%
|
Reebok |
8%
|
|
AUTO
RACING
|
|||||
|
FANS
|
AVID
|
FAV
|
|||
| A-B |
13%
|
Winston |
16%
|
Winston |
25%
|
| Goodyear |
12%
|
A-B |
14%
|
A-B |
12%
|
| Penzoil |
11%
|
Goodyear |
11%
|
Goodyear |
9%
|
