SBD/11/Sponsorships Advertising Marketing

CAVS DRAFT PICK DEREK ANDERSON INKS DEAL TO BE LIKE MIKE

          NJ-based Worldwide Entertainment & Sports Corporation
     announced today that its client, Cavs rookie Derek Anderson,
     has signed a multiyear, multi-million dollar endorsement
     deal with Nike to promote the "Brand Jordan" line of shoes
     and apparel.  Worldwide will retain 15% of the value of the
     deal (Worldwide).  USA TODAY's Michael Hiestand writes that
     the building of a Jordan brand and signing of endorsers
     "maximizes Jordan's NBA days and lays groundwork for his
     post-NBA life."  Nike spokesperson Erin Patton: "We're
     looking for opportunities to expand Jordan product
     offerings" (USA TODAY, 7/11).  

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NBA, Nike

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