Indy car racer Emerson Fittipaldi has founded a premium
cigar company bearing his name and has opened a retail cigar
store in Miami in a joint venture with cigar maker Macabi
(Fittipaldi-Macabi)....An ad mural featuring Yankees SS
Derek Jeter in Fila gear was unveiled in Manhattan's SoHo
neighborhood yesterday to kick off the "Jeter's Leaders"
community action program (N.Y. POST, 6/27). Jeter, flanked
by a group of kids from the Kips Bay Boys & Girls Club, was
interviewed on "Good Morning America." Jeter, wearing a
Fila t-shirt, said, "Part of the deal that I signed with
Fila, and one of the reasons that I signed with Fila, is for
their support of my Turn 2 Foundation and the formation of
the Jeter's Leaders Program. ... It played a major factor"
(ABC, 6/27)....In response to a request for a restraining
order by representatives of Tiger Woods, the Franklin Mint
has agreed to temporarily stop advertising and shipping the
unauthorized "Tiger Woods Eyewitness Commemorative Medal"
(IMG)....The '98 Lincoln Navigator SUV will serve as the
"Official Vehicle" of the '97 MLB All-Star Game (Lincoln-
Mercury)....The Swiss Cheese Union will not renew its
sponsorship of the Swiss Ski Team after the '98 Nagano Games
(Mult., 6/25)....CNBC's Ted David reported that Russell
Athletic "expects second quarter results to be 50% below
expectations" of $.41 per share. Russell cited "unfavorable
conditions in its licensed products division." Russell's
stock closed down 2 at 28 3/8 ("Market Wrap," 6/26).
