The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

6.26.1997

     Today: Arena Football League attendance through June 24.              TEAM
               DATES
               AVERAGE
               TOTAL
               %         CAP
               '96         AVG %
               CHANGE
      
       Albany            4
               10,842
               43,368
               77%
               12,130
               -11%
      
       Anaheim            3
               9,515
               28,546
               53%
               12,056
               -21%
      
       Arizona            4
               15,450
               61,798
               91%
               15,307
               +         1%
      
       Florida            4
               4,416
               17,665
               N/A
               4,301
               +         3%
      
       Iowa            3
               11,250
               33,750
               100%
               11,074
               +         2%
      
       Milwaukee            4
               15,753
               63,013
               88%
               15,696
               0%
      
       Nashville            5
               11,932
               59,659
               74%
               First         Year
               n/a
      
       New Jersey            4
               10,912
               43,651
               62%
               First         Year
               n/a
      
       New York            3
               6,394
               19,181
               36%
               First         Year
               n/a
      
       Orlando            4
               13,622
               54,488
               82%
               15,396
               -12%
      
       Portland            5
               9,289
               46,436
               52%
               Relocated
               n/a
      
       San Jose            4
               14,314
               57,256
               85%
               15,272
               -         6%
      
       Tampa       Bay            5
               11,647
               58,238
               57%
               14,978
               -22%
      
       Texas            4
               3,969
               15,877
               26%
               9,708
               -59%
      
                    NOTES:  Comparisons are for the average attendance     after the same number of dates in '96.  Portland played in     Memphis last year.  Florida played two neutral-site games.                              -30-

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TEAM	DATES	AVERAGE	TOTAL	% CAP	'96 AVG %	CHANGE
Albany	4	10,842	43,368	77%	12,130	-11%
Anaheim	3	9,515	28,546	53%	12,056	-21%
Arizona	4	15,450	61,798	91%	15,307	+ 1%
Florida	4	4,416	17,665	N/A	4,301	+ 3%
Iowa	3	11,250	33,750	100%	11,074	+ 2%
Milwaukee	4	15,753	63,013	88%	15,696	0%
Nashville	5	11,932	59,659	74%	First Year	n/a
New Jersey	4	10,912	43,651	62%	First Year	n/a
New York	3	6,394	19,181	36%	First Year	n/a
Orlando	4	13,622	54,488	82%	15,396	-12%
Portland	5	9,289	46,436	52%	Relocated	n/a
San Jose	4	14,314	57,256	85%	15,272	- 6%
Tampa Bay	5	11,647	58,238	57%	14,978	-22%
Texas	4	3,969	15,877	26%	9,708	-59%