MARKETPLACE ROUND-UP

          Wieden & Kennedy won Best of Show honors in the TV
     category at the 30th annual American Advertising Awards for
     an ESPN campaign (N.Y. TIMES, 6/20)....In Canada, Bell
     Mobility signed a C$1M agreement to supply free cell phones
     and discounted service to the 1,100 amateur athletes of
     Canada's Athletes Can association.  IMG negotiated the deal
     for the program, called Athletes Can Connect (GLOBE & MAIL,
     6/20)....English soccer club Coventry has signed a three-
     year, $3.28M shirt sponsorship with Subaru, which will
     provide 40 cars.  The team had been sponsored by Peugeot for
     nine years (LONDON TIMES, 6/20)....Merrill Lynch analyst
     Hayley Kissell told clients "to expect a solid second
     quarter" from Callaway Golf.  He cited a recent survey of
     golf retailers showing "demand for (Callaway's) clubs is
     strong with all products reportedly doing well" (WALL STREET
     JOURNAL, 6/19)....NY-based ANC Sports Enterprises will
     handle rotational signage for ESPN's B3 competition (ANC).